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Globalized commerce and communications requires precision timekeeping. As such, IDEA designs and produces National Clocks for countries around the world. Aesthetically appealing, web-based interfaces allow users to conveniently access their official national time - across different time zones if necessary.
In the United States, www.time.gov provides the official U.S. time across all time zones. The team at IDEA, in collaboration with atomic clock researchers at the National Institute for Standards and Technology (NIST) and the U.S. Naval Observatory (UNSO), created an elegant and easy to use interface.
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IDEA designers worked closely with the Standards and Industrial Research Institute of Malaysia (SIRIM) to develop the Malaysian National Clock, which provides the precise time to Malaysian citizens and is based on five Malaysian Caesium atomic clocks, one of which is designated as the reference clock.
IDEA’s WebExhibits Museum includes an exhibit about Calendars and one about Daylight Saving Time. As a public service for inquisitive minds, and for those who simply can’t remember if it’s "fall back and spring forward" or vice versa, Calendars Through the Ages and Daylight Saving Time use innovative interface design and exhaustive historical and scientific research to explore the human endeavor to organize our lives in accordance with the sun and the stars.
